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Easter isn’t just about chocolate. For many retailers, it’s also a great opportunity to refresh displays with bright, playful products that tap into spring themes, school holidays and family gifting. From pocket-money toys that deliver instant fun, to beloved storybook characters and hands-on STEM toys, a few carefully chosen ranges can help retailers create an Easter display that appeals to a wide range of ages. Pop, Launch, Repeat: Squeeze Poppers  If there’s one thing children love, it’s toys that do something instantly - and Squeeze Poppers definitely deliver. These colourful character toys launch soft foam balls when squeezed, creating a simple...

University Games’ President, Bob Moog, was awarded the prestigious IDIOT Award at this year’s UK Toy Inventors’ Dinner.  Hosted at 116 Pall Mall, this year’s UK Toy Inventors’ Dinner saw University Games’ President, Bob Moog, being awarded the IDIOT award. The presentation of the IDIOT Award began in 1988 and stands for International Designer and Inventor of Toys. Each year, a single IDIOT award is presented as a tribute to an individual in recognition of an outstanding contribution to the toy industry. The prestigious award was presented to Bob by Mike Moody of Seven Towns, who said: “The IDIOT Award celebrates extraordinary contributions made by...

The Pundamental range joins the University Games portfolio to offer amusing and giftable products for the whole family. Lagoon has announced the launch of Pundamental, a brand-new humorous and playful range of card games and puzzles from illustrated brand Jelly Armchair. Created for retailers seeking something light-hearted with strong gift appeal, the Pundamental collection puts a playful twist on a classic game. It showcases Jelly Armchair’s instantly recognisable style, pairing stylish illustrations with sharp, witty wordplay. The range includes All Puns & Games – Food & Drink Edition and Animal Edition, packed with clever wordplay and visual jokes such as Melon Collie,...

This Christmas, inspire curiosity and creativity with a gift that’s truly hands-on! The National Geographic – How Things Work collection brings science, engineering, and fun together in a range of interactive 3D puzzles and build-it-yourself kits. Perfect for curious kids, these clever construction sets show exactly how everyday mechanisms work - from rockets and racing cars to periscopes and hydraulic lifts. And the best part? Once you’ve built them, they become real, working toys! 🧩 Build, Learn & Play Each kit in the How Things Work collection combines STEM learning with the joy of play. Inside every box, you’ll find beautifully...

The Bullseye range is the perfect addition to any festive lineup — lively, nostalgic, and guaranteed to spark some friendly competition. These games aren’t the kind that gather dust. They’re the ones that come out after dinner, spark laughter, and create those memorable “just one more round” moments. ⭐ The Bullseye Board Game Part darts, part quiz show, part pure nostalgia — the Bullseye Board Game brings the spirit of the classic TV show right into the living room. Whether you’re the knower or the thrower, there’s a challenge for everyone. Why it hits the mark: Retro TV meets modern gameplay: A...