The Pundamental range joins the University Games portfolio to offer amusing and giftable products for the whole family.
Lagoon has announced the launch of Pundamental, a brand-new humorous and playful range of card games and puzzles from illustrated brand Jelly Armchair.
Created for retailers seeking something light-hearted with strong gift appeal, the Pundamental collection puts a playful twist on a classic game. It showcases Jelly Armchair’s instantly recognisable style, pairing stylish illustrations with sharp, witty wordplay.
The range includes All Puns & Games – Food & Drink Edition and Animal Edition, packed with clever wordplay and visual jokes such as Melon Collie, Mask a Pony and Holy Cow. Completing the range are two 1,000-piece puzzles, Cat-A-Pillar and Authorful Puns, offering fun, mindful entertainment with a distinctly humorous edge.
“As soon as I saw the Jelly Armchair pun illustrations, I knew we were on for a winning product range,” said Gemma Lewington, Marketing Director for University Games and Lagoon. “The combination of gameplay, clean humour and distinct illustrations makes a winning formula. Suitable for the whole family, from eight to 80, these beautiful and contemporary games and puzzles make unique gifts, offering retailers a perfectly aesthetic range of games and puzzles.”
Gemma also said she is delighted to be bringing this eye-catching and highly amusing brand to life in the form of high-quality games and puzzles.
Jelly Armchair is a small family business founded in 2015 by sisters Cat and Liz, who are celebrating the brand’s 10-year anniversary this year. Cat, the illustrator and self-confessed pun creator extraordinaire, has been drawing since childhood and brings each design to life using dip pen and ink, watercolour washes and pencil scribbles to capture all the details.
Jelly Armchair already enjoys a strong retail presence, with greetings cards stocked in Waterstones and significant interest from other major card stockists. With over 600 greeting card designs, more than 60,000 Etsy sales and over 14,000 five-star reviews, the brand has a proven track record of commercial success and licensing for the brand is being driven by Larkshead Licensing.
Consumer love for Jelly Armchair also continues to grow. The brand’s social media following increases by over 3,000 followers each week, driven by its popular Guess the Pun content.
The launch of Pundamental marks a new chapter for Jelly Armchair and reinforces Lagoon’s commitment to bringing standout, joy-filled gift products to the market. The range is a complementary addition to the University Games portfolio, offering retailers a humorous, contemporary and highly giftable collection with wide consumer appeal.
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