News — Licenses

There’s always something special about football tournament season. From match-day excitement to fans proudly backing the Three Lions, major competitions create a real buzz at retail and a great opportunity for stores to tap into the football fever! Blending nostalgia, family fun and collectible appeal, these Official England Licensed products offer something for football fans of all ages, making them ideal for gifting, seasonal displays and sports-themed promotions. Subbuteo Official England Edition Main Game Few football games carry the same nostalgic charm as Subbuteo. The Official England Edition brings the excitement of the beautiful game to the tabletop, giving fans the...

The Pundamental range joins the University Games portfolio to offer amusing and giftable products for the whole family. Lagoon has announced the launch of Pundamental, a brand-new humorous and playful range of card games and puzzles from illustrated brand Jelly Armchair. Created for retailers seeking something light-hearted with strong gift appeal, the Pundamental collection puts a playful twist on a classic game. It showcases Jelly Armchair’s instantly recognisable style, pairing stylish illustrations with sharp, witty wordplay. The range includes All Puns & Games – Food & Drink Edition and Animal Edition, packed with clever wordplay and visual jokes such as Melon Collie,...

This Christmas, inspire curiosity and creativity with a gift that’s truly hands-on! The National Geographic – How Things Work collection brings science, engineering, and fun together in a range of interactive 3D puzzles and build-it-yourself kits. Perfect for curious kids, these clever construction sets show exactly how everyday mechanisms work - from rockets and racing cars to periscopes and hydraulic lifts. And the best part? Once you’ve built them, they become real, working toys! 🧩 Build, Learn & Play Each kit in the How Things Work collection combines STEM learning with the joy of play. Inside every box, you’ll find beautifully...

The Bullseye range is the perfect addition to any festive lineup — lively, nostalgic, and guaranteed to spark some friendly competition. These games aren’t the kind that gather dust. They’re the ones that come out after dinner, spark laughter, and create those memorable “just one more round” moments. ⭐ The Bullseye Board Game Part darts, part quiz show, part pure nostalgia — the Bullseye Board Game brings the spirit of the classic TV show right into the living room. Whether you’re the knower or the thrower, there’s a challenge for everyone. Why it hits the mark: Retro TV meets modern gameplay: A...

The finalists for The Licensing Awards 2025 have been announced. Over 4,000 products were entered across the 12 Product awards categories, with the finalists being selected by retail buyers. The buyers included those from retailers such as Asda, B&M, BargainMax, Calendar Club, Cardfactory, Character.com, Dobbies, Forbidden Planet, HMV, Hobbycraft, Iceland, Jarrold’s, John Lewis, Longleat, Marks & Spencer, Matalan, Moonpig, Next, Primark, Sainsbury’s, Selfridges, Tesco, The Entertainer, The Very Group, The Works, TJ Morris and Vanilla Underground. We are thrilled that our very own Bullseye products, Bullseye Main Game and Bullseye Mini Game have been named as finalists in the best licensed...