News — University Games

University Games UK is exhibiting at the Toymaster Show from 19th - 21st May 2026 at the DoubleTree by Hilton Harrogate Majestic Hotel & Spa. The annual event is one of the biggest dates in the UK toy industry calendar, bringing together independent retailers, suppliers and leading brands from across the country.  Visitors to our stand can look forward to seeing the latest from our growing games and toys portfolio, including the ever-popular Squeeze Popper range - now launching with fresh new packaging while keeping the same great product everyone loves. The Toymaster Show is always a fantastic opportunity to...

Easter isn’t just about chocolate. For many retailers, it’s also a great opportunity to refresh displays with bright, playful products that tap into spring themes, school holidays and family gifting. From pocket-money toys that deliver instant fun, to beloved storybook characters and hands-on STEM toys, a few carefully chosen ranges can help retailers create an Easter display that appeals to a wide range of ages. Pop, Launch, Repeat: Squeeze Poppers  If there’s one thing children love, it’s toys that do something instantly - and Squeeze Poppers definitely deliver. These colourful character toys launch soft foam balls when squeezed, creating a simple...

University Games’ President, Bob Moog, was awarded the prestigious IDIOT Award at this year’s UK Toy Inventors’ Dinner.  Hosted at 116 Pall Mall, this year’s UK Toy Inventors’ Dinner saw University Games’ President, Bob Moog, being awarded the IDIOT award. The presentation of the IDIOT Award began in 1988 and stands for International Designer and Inventor of Toys. Each year, a single IDIOT award is presented as a tribute to an individual in recognition of an outstanding contribution to the toy industry. The prestigious award was presented to Bob by Mike Moody of Seven Towns, who said: “The IDIOT Award celebrates extraordinary contributions made by...

The Bullseye range is the perfect addition to any festive lineup — lively, nostalgic, and guaranteed to spark some friendly competition. These games aren’t the kind that gather dust. They’re the ones that come out after dinner, spark laughter, and create those memorable “just one more round” moments. ⭐ The Bullseye Board Game Part darts, part quiz show, part pure nostalgia — the Bullseye Board Game brings the spirit of the classic TV show right into the living room. Whether you’re the knower or the thrower, there’s a challenge for everyone. Why it hits the mark: Retro TV meets modern gameplay: A...

The finalists for The Licensing Awards 2025 have been announced. Over 4,000 products were entered across the 12 Product awards categories, with the finalists being selected by retail buyers. The buyers included those from retailers such as Asda, B&M, BargainMax, Calendar Club, Cardfactory, Character.com, Dobbies, Forbidden Planet, HMV, Hobbycraft, Iceland, Jarrold’s, John Lewis, Longleat, Marks & Spencer, Matalan, Moonpig, Next, Primark, Sainsbury’s, Selfridges, Tesco, The Entertainer, The Very Group, The Works, TJ Morris and Vanilla Underground. We are thrilled that our very own Bullseye products, Bullseye Main Game and Bullseye Mini Game have been named as finalists in the best licensed...