Easter isn’t just about chocolate. For many retailers, it’s also a great opportunity to refresh displays with bright, playful products that tap into spring themes, school holidays and family gifting.
From pocket-money toys that deliver instant fun, to beloved storybook characters and hands-on STEM toys, a few carefully chosen ranges can help retailers create an Easter display that appeals to a wide range of ages.
Pop, Launch, Repeat: Squeeze Poppers
If there’s one thing children love, it’s toys that do something instantly - and Squeeze Poppers definitely deliver.
These colourful character toys launch soft foam balls when squeezed, creating a simple but addictive play pattern that kids quickly get the hang of. The harder the squeeze, the further the ball pops, making them great for energetic play both indoors and outside.
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Pocket-money price point
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Eye-catching character designs
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Easy impulse purchase
They’re ideal for Easter basket fillers, countertop displays, or a fun addition to seasonal gifting sections. Bright, playful and instantly interactive, they’re exactly the kind of toy children will want to try the moment they see them.
A Spring Classic: The Very Hungry Caterpillar 🐛
Spring and The Very Hungry Caterpillar feel like a natural pairing. With its colourful artwork and story of transformation, Eric Carle’s beloved character fits perfectly with the themes of the season.
University Games has translated the classic book into a range of preschool games and puzzles that bring the story to life through play.
Highlights include:
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Let’s Feed The Very Hungry Caterpillar Game - a simple counting game where players collect fruit while building their butterfly puzzle.
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Rainbow Picnic Game - helping little ones practise colours and food recognition.
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Memory Card Game - a classic matching challenge with bright, familiar illustrations.
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4-in-1 Puzzle Set - multiple puzzles in one box, perfect for developing early problem-solving skills.
The colourful artwork makes these products fantastic for spring displays, and the familiar character gives parents instant confidence when choosing a gift for younger children.
Discover and Build with National Geographic ⚙️
For older children - especially those who love building, experimenting and figuring out how things work - the National Geographic range from The Lagoon Group offers something a little different.
These hands-on kits combine construction with science, allowing kids to build working models while learning the principles behind them.
From engineering builds like hydraulic lifts and racing cars to optical kits and launcher models, the range encourages curiosity, creativity and problem solving.
Perfect for:
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School holiday activities
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Educational gifts
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STEM-focused toy sections
With the continued demand for educational toys, these kits give retailers an easy way to add hands-on discovery play to their Easter assortment.
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