News — Licenses

The world of Dog Man is set for another exciting chapter as bestselling author and illustrator Dav Pilkey returns with Dog Man: A Sprinkle in Time, launching on 3 November 2026. As excitement builds around the latest release, University Games is bringing the humour, action and larger-than-life characters of the series to life through its licensed games range. For retailers, the new book launch presents an opportunity to put Dog Man-inspired products in the spotlight, offering fans more ways to enjoy the characters they love beyond the page. Bringing Dog Man Adventures to the Games Shelf From fast-paced card games...

As the evenings draw in and the temperature drops, there’s no better time to gather friends and family for an evening of entertainment. From cosy nights in, to dinner parties with a difference, murder mystery games offer a fantastic way to bring people together. Introducing Murder Mystery Party x The Madame Blanc Mysteries: Lights, Camera, Murder - a thrilling new game from University Games, inspired by the popular television series and perfect for fans of crime, intrigue and a little friendly suspicion! The Perfect Recipe for a Killer Evening With the popularity of crime dramas and at-home entertainment, murder mystery...

Jelly Armchair founders and sisters, Liz and Cat, brought their much-loved illustrations and infectious enthusiasm to Harrogate Home & Gift last month, where they joined the University Games and Lagoon team to support the retail launch of the new Pundamental games and puzzles collection. Meeting customers on the University Games and Lagoon stand, the duo proved a real draw for visitors, with existing Jelly Armchair stockists excited to discover the new games and puzzles, while many retailers new to the brand were inspired to open accounts after seeing the collection and hearing the stories behind the artwork. Now available to...

There’s always something special about football tournament season. From match-day excitement to fans proudly backing the Three Lions, major competitions create a real buzz at retail and a great opportunity for stores to tap into the football fever! Blending nostalgia, family fun and collectible appeal, these Official England Licensed products offer something for football fans of all ages, making them ideal for gifting, seasonal displays and sports-themed promotions. Subbuteo Official England Edition Main Game Few football games carry the same nostalgic charm as Subbuteo. The Official England Edition brings the excitement of the beautiful game to the tabletop, giving fans the...

The Pundamental range joins the University Games portfolio to offer amusing and giftable products for the whole family. Lagoon has announced the launch of Pundamental, a brand-new humorous and playful range of card games and puzzles from illustrated brand Jelly Armchair. Created for retailers seeking something light-hearted with strong gift appeal, the Pundamental collection puts a playful twist on a classic game. It showcases Jelly Armchair’s instantly recognisable style, pairing stylish illustrations with sharp, witty wordplay. The range includes All Puns & Games – Food & Drink Edition and Animal Edition, packed with clever wordplay and visual jokes such as Melon Collie,...