News — University Games

The world of Dog Man is set for another exciting chapter as bestselling author and illustrator Dav Pilkey returns with Dog Man: A Sprinkle in Time, launching on 3 November 2026. As excitement builds around the latest release, University Games is bringing the humour, action and larger-than-life characters of the series to life through its licensed games range. For retailers, the new book launch presents an opportunity to put Dog Man-inspired products in the spotlight, offering fans more ways to enjoy the characters they love beyond the page. Bringing Dog Man Adventures to the Games Shelf From fast-paced card games...

Jelly Armchair founders and sisters, Liz and Cat, brought their much-loved illustrations and infectious enthusiasm to Harrogate Home & Gift last month, where they joined the University Games and Lagoon team to support the retail launch of the new Pundamental games and puzzles collection. Meeting customers on the University Games and Lagoon stand, the duo proved a real draw for visitors, with existing Jelly Armchair stockists excited to discover the new games and puzzles, while many retailers new to the brand were inspired to open accounts after seeing the collection and hearing the stories behind the artwork. Now available to...

University Games has helped demonstrate the enduring appeal of iconic tabletop football game Subbuteo, supporting a unique workplace wellbeing initiative organised by the Institute of Occupational Safety and Health (IOSH). During the FIFA World Cup, colleagues at IOSH – the world's largest membership body for health and safety professionals, based in Leicester – staged their own World Cup tournament using Subbuteo, bringing together employees from across the organisation for a day of friendly competition, teamwork and fun. Organised entirely by colleagues, the tournament saw 16 matches taking place simultaneously during the opening stages before progressing through the knockout rounds to...

With families preparing for summer holidays, staycations and weekend breaks, compact travel games remain a strong seasonal category that offers excellent impulse purchase potential. Portable, affordable and suitable for a wide age range, travel games are ideal for holiday shopping, last-minute gifts and grab-and-go displays. Their small footprint also makes them perfect for counter displays, end caps and travel-themed merchandising. Here are four travel games to help retailers make the most of the summer season. Kitty Litter Appealing to both families and cat lovers, Kitty Litter is a fast-paced card game that combines simple gameplay with broad cross-generational appeal. Its...

University Games UK is exhibiting at the Toymaster Show from 19th - 21st May 2026 at the DoubleTree by Hilton Harrogate Majestic Hotel & Spa. The annual event is one of the biggest dates in the UK toy industry calendar, bringing together independent retailers, suppliers and leading brands from across the country.  Visitors to our stand can look forward to seeing the latest from our growing games and toys portfolio, including the ever-popular Squeeze Popper range - now launching with fresh new packaging while keeping the same great product everyone loves. The Toymaster Show is always a fantastic opportunity to...