University Games & Lagoon at Toymaster May Show 2025!

New Products New Ranges Toymaster University Games

Looking for exciting and innovative games and puzzles the whole family will love? University Games and Lagoon, the experts in games and puzzles, are bringing their best-selling favourites to this year’s Toymaster Show—along with thrilling new additions. Get ready to explore engaging educational toys from The Learning Journey, discover the fascinating National Geographic How Things Work STEAM science range, and dive into a world of fun with brand-new games inspired by Roald Dahl.

Just arrived is an engaging new series of educational puzzles in The Learning Journey range. The new Sort and Learn Magnetic Puzzle mazes will have youngsters learning their colours Under the Sea, numbers On the Farm and shapes with Diggers. Supporting a new trending play pattern, the colourful Magnetic Tray Puzzles use a magnetic pen to help children guide the pieces to their correct locations. The new tactile, Lift and Learn Puzzles series will also see little ones explore Space, the Arctic, Colours and Shapes, the Farm, Letters and Inside My Body. These exciting new puzzles, that are made from recycled paper and soy-based inks, join the best-selling Learning journey Match It! and jigsaw puzzle ranges that cater from early preschool to 12 years old.

New to Lagoon is the innovative National Geographic How Things Work range. This build and play range of STEAM science toys includes a Periscope, Monocular, Hydraulic Lift, Blast Off Rocket and Parachute Launcher, that all come complete with an instruction booklet outlining fun facts about the unique build, to help children understand How Things Work. Designed with creative play in mind, these beautifully styled 3D puzzles use card and other materials to promote fun and education.

What’s Up, Charades for Kids, Don’t Say It and Yes! No!, and new arrival Easy Cheesy, will head up the children’s games and puzzles range on display at Toymaster, alongside University Games’ ever-popular licensed character ranges: Roald Dahl, Dog Man, Where’s Wally, Horrible Histories, The World of David Walliams, Tom Gates and Paddington. Brilliant new additions to the Roald Dahl range include Matilda The Extraordinary Challenges Board Game, the Swashboggling Story Telling Dice Game and a Roald Dahl Find It Fast game.

University Games’ licensed preschool portfolio is also jam-packed with adorable licensed characters including The Tiger Who Came to Tea, Dinosaur Roar and The Very Hungry Caterpillar, a range that features the colourful
Rainbow Picnic board game and Double Sided Rainbow Floor Puzzle alongside the best-selling Let’s Feed the Very Hungry Caterpillar Board Game, 4 in 1 Puzzle Set, Memory Card Game and ABC Game in a Tin.

There are also a plethora of family games to select from including firm favourites Perudo, Pointless, Blurt, Prometheus, Who’s in the Bag, Subbuteo, and new for this year, TV Classic Bullseye and Buying Time board games. The classic Bullseye TV Show will return to our screens this autumn, and the new award-winning Bullseye Board Game, that will be available this May, will ensure players at home will also have a ‘super, smashing, great time’! The game features a dartboard with magnetic darts and hundreds of challenging questions, that follow the categories in the TV Show. As a complimentary  addition, the new Bullseye Mini Dice Game will ensure families can always have this fun favourite with them when away from home!

See all of these games and more at the University Games Stand in the Upper Marquee.

Toymaster May Show



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