University Games is celebrating 40 years of bringing a fusion of learning and fun across the globe through a range of games and puzzles suitable for the entire family.
Founded in 1985 by Bob Moog and Cris Lehman, University Games’ philosophy has always been to offer games that encourage social interaction and imagination through gameplay, with learning sprinkled in to season the game.
Bob Moog, co-founder and president of University Games, said: “Over the last four decades we have created a brand and business true to our roots with the word ‘University’ paying homage to our beginnings, creating products steeped in learning, and ‘Games’ representing the fun that we inject into every product we release.
“The first product we released in 1985 was Murder Mystery Party, which generated $385,000 in sales in its first year. In 1987, we co-invented 20 Questions which, like the Murder Mystery Party series, has been a mainstay of the University Games range for the last four decades. Over the past 40 years, University Games has published over 200m games, which is quite a feat for an independent business.”
2025 is a milestone year for the business globally, with divisions worldwide now including the United States, Australia and United Kingdom, and there are year long celebrations planned around the world. For retailers in the UK alone, University Games is introducing more than 60 new lines to its 600-strong product range. New lines include the TV classic Bullseye Board game, new educational build and play STEAM 3D science toys in partnership with National Geographic, and a range of games starring Roald Dahl’s Matilda. There will also be Buying Time, Easy Cheesy and Bob’s Moog’s Dad Jokes Card Game joining the line up, as well as many more.
“Very few CEOs in this sector are actually board game inventors at heart, but this is where I started and over the years I have been involved in the creation of hundreds of our games. However, the Bob Moog’s Dad Jokes Card Game is the first game I have chosen to put my name to, partly as a tribute to my family in this anniversary year,” added Bob.
For sales inquiries, please email sales@ugames.uk.com or phone 0207 254 0100.