With families preparing for summer holidays, staycations and weekend breaks, compact travel games remain a strong seasonal category that offers excellent impulse purchase potential.
Portable, affordable and suitable for a wide age range, travel games are ideal for holiday shopping, last-minute gifts and grab-and-go displays. Their small footprint also makes them perfect for counter displays, end caps and travel-themed merchandising.
Here are four travel games to help retailers make the most of the summer season.
Kitty Litter
Appealing to both families and cat lovers, Kitty Litter is a fast-paced card game that combines simple gameplay with broad cross-generational appeal.
Its compact travel tin makes it easy to merchandise alongside other pocket games, while its humorous theme helps it stand out on shelf.
Ideal for: Gift shops, toy retailers, garden centres and holiday attractions.
Paddington™ Dominoes
Classic gameplay meets one of Britain's best-loved characters in Paddington™ Dominoes.
Featuring officially licensed Paddington artwork, this portable domino set offers broad family appeal and benefits from strong brand recognition. It's an excellent choice for retailers looking to expand their licensed games offering.
Ideal for: Bookshops, museum shops, independent toy stores and family attractions.
Are We There Yet?
Designed specifically for family journeys, Are We There Yet? is a proven travel game that helps keep children entertained on long car trips.
With its bright packaging and travel-focused gameplay, it's a natural fit for summer merchandising, holiday promotions and travel essentials ranges.
Ideal for: Tourist attractions, motorway service retailers, travel retailers and family gift shops.
Dog Man™ Hot Dog Tin
Capitalising on the continued popularity of Dav Pilkey's bestselling Dog Man™ series, this tin game delivers strong appeal for young readers and families. A proven bestseller and must-have!
Its compact format, recognisable licence and accessible gameplay make it an attractive impulse purchase for retailers looking to stock branded travel-friendly products.
Ideal for: Bookshops, toy retailers and family destinations.
Why Travel Games Perform Well at Retail
Travel games continue to be a popular seasonal purchase thanks to their combination of portability, affordability and broad family appeal.
Key retail benefits include:
- Strong impulse purchase potential.
- Compact formats requiring minimal shelf space.
- Ideal for travel, holidays & staycations.
- Licensed and evergreen themes that appeal to a wide audience.
- Suitable for gifting, travel and family entertainment.
Stock Up for the Summer Season
Whether displayed as part of a dedicated travel range or merchandised alongside family games and gifts, travel games offer retailers an easy way to increase basket spend during the busy holiday period.
With compact formats, recognised brands and engaging gameplay, the University Games travel range is designed to help retailers capitalise on seasonal demand while offering customers screen-free entertainment wherever their adventures take them.
For trade enquiries contact 0207 254 0100 or fill out our enquiries form.



