Catalogue

Check out our 2025 catalogue:

2025 promises to be a special year for University Games – on April 1st we will be 40 years old! As founders Bob Moog and Cris Lehman decided that setting up a new company would be the ultimate way to spend April Fools Day, Phil Collins and Phillip Bailey were number 1 in the UK charts with Easy Lover and the toy and game market was dominated by Woolworth’s, Toys R Us, Debenhams and BHS; the Argos catalogue was in full swing and Amazon was just a twinkle in Jeff Bezos’ eye. Back To The Future topped the UK box office and mobile phones were virtually unheard of. I think it’s fair to say things have changed somewhat over the last 40 years!

If, like us, you are celebrating your 40th birthday you can celebrate with our new 40th Birthday In A Box line, part of our amazing new Birthday In A Box range. We are also launching a new STEAM line called How Things Work where Children of all ages can learn how scientific instruments and every day household items work by actually building them! 

For younger children our new Learning Journey range provides award winning games and puzzles to help learn whilst having fun. This year also sees the re-launch of the iconic Bullseye show and we are delighted to be able to launch a brand new board game and mini game so that our retail partners can capitalise on both this hugely popular classic show and the increasing popularity of darts generally. You can’t beat a bit of Bully! 

As always you will find the catalogue packed with new ideas and classic top selling items and, as always, we will be offering top customer service, a dedicated sales team to look after you, a full 360 marketing campaign and market-leading profit margins for all our customers.

If you have been part of our story over the last 40 years… Thank You! If you are new to
University Games welcome! Let’s hope that the next 40 years will be just as much fun!

University Games & Lagoon Group 2025