Toy Fair Preview

New Ranges Toy Fair

The Games, Puzzles and Gift specialists, University Games and The Lagoon Group are heading to the London Toy Fair to launch over 80 new lines, celebrate a 75th Anniversary, introduce an exciting new STEAM range and unveil a major unparalleled brand release!

University Games’ portfolio is set to have a major new brand addition in 2022, with 15 new model kits launching from one of the UK’s biggest and most iconic collection of properties… Star Wars, The Mandalorian, and The Book of Boba Fett! These hugely detailed models of some of the most iconic space ships and characters in movie history, offer incredible collectability for any fans of the these epic blockbusters - may the sales force be with you!

University Games is also adding to their fantastic 3D Puzzle range with seven new puzzles featuring iconic buildings and characters from Marvel and Disney! Puzzles include Arendelle Castle, Iron Man's Helmet, and Stark Tower!

This incredibly exciting new series of 3D Puzzles will join the ever-popular Harry Potter 3D Puzzle series that includes the magical home of the Weasley Family, the Burrow, the transforming Knight Bus and the home of Hogwarts’ Keeper of the Keys, Hagrid’s Hut. The University Games 3D Puzzle collection also includes the Game of Thrones series and best-selling range of football stadiums. Visit stand E50 at Toy Fair to see the complete, assembled 3D puzzle portfolio in its full glory!

The iconic, ever-strong Subbuteo brand celebrates its 75th Anniversary this year and with both the World Cup and Women’s World Cup tournaments scheduled for 2022 it is going to be goal-tastic year for football! The evergreen Subbuteo range sports both the Official England and Official England Lionesses Main Games alongside the Original Main Game, as well as a host of teams and accessories including the new VAR Set. There are also new product launches set for the anniversary year, all supported by a a multi layered and heavyweight media campaign in the second half of 2022.

This year will also see the launch of a sensational new educational science range joining the children’s portfolio as well as an exciting new range of tins from Lagoon along with a collection of great new gifts and travel games. 2022 will also see further growth in the highly successful Murder Mystery range as well as fun new additions to our puzzles portfolio with some icon photography and two new additions to our Puzzle Plus category.

These new additions will join the highly successful autumn launches of Five Star Review to draw out those inner critics and Anti-Monopoly, the real-estate trading game for the 21st Century. There is also Judge Your Friends, a brilliant party game full of questions that you might just not want to know the answer to and a brilliant new series of strategy games, perfect for testing the grey matter – Pathagon, Quadefy and Eternas.

The 700-strong product range from University Games and The Lagoon Group brings fun and entertainment for the entire family from preschool and children through to family and adult.

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